The 60-second ad died long ago. Thirty-second ads have been reduced to 15 seconds. Then there was the 30-minute infomercial. But now, we have entered a new age of advertising where consumers are tightly targeted and already highly involved with the product, and also one that delivers the opportunity for uniquely rich multimedia online advertisements. Here at the Distillery we showcase the best [and worst?] of them. To begin…
Porche 911 Carrera S Cabriolet
Carrera GT (great short film)
Note: Porche really knows how to sell cars. GM, now facing bankruptcy, could learn a thing or two from it.
Requirements: Windows Media or Quicktime
Distillery Proof Rating = 10
Thursday, 23 February 2006; 10:25 at 10:25 |
[...] There is also a striking contrast in GM’s awareness of the current seller-to-buyer marketing communications environment versus that of companies like BMW and Porche. The multimedia advertising by GM is both often very well-hidden within its many seemingly disparate sites and also bears the appearances of design by high-school interns instead of professional advertising agencies. The majority of GM’s online ads present visual images of their products, but without any sound. In other words, they are not very engaging. [...]