Yea, I like rap. So what’s it to you? To Ollie Pop Bubble Gum, it’s a great background beat with several different songs selected by D J Pain for a very cool skateboarding-oriented web site. (Yea, I’m an ol’skool skateboarder. As I tell the kids, they weren’t invented just yesterday. And as I tell too many adults, remember to never grow up.)
If the site played through the entire playlist instead of endlessly repeating whichever beat/song picked, it would be more engaging and likely to hold its intended audience’s short attention spans. The repetition eventually wears thin if one stays at the site to see all, albeit relatively little that is dynamical, that is there. However, different music is only a mouse click away. If I were still a “skateboarding-is-my-life” kid (vs. occasionally as an adult), I’d definitely have the Ollie Pop Bubble Gum among my favorites/bookmarks.
A few relevant excerpts from the Ollie Pop site:
Ollie Pop infuses the confectionary [sic] industry with new life with its cool skater image. Also, our sponsored riders are influential icons to today’s young consumers. Yesterdays [sic] role models were athletes like Michael Jordan, Pete Rose, and Eric Dickerson, while the youth of today emulate Sports Action figures like: Tony Hawk (upcoming at The Distillery), Eric Koston, Todd Richards, and Kelly Slater. Numbers don’t lie, over 10 million kids now participating in boardsports globally.
Ollie Pop’s mission is to encourage the expansion of board sports as a positive outlet for today’s youth, represent skateboarding in a truthful manner, and provide exposure for core companies that have fostered the growth of board sports. Building customer loyalty by providing top quality bubblegum and connecting the consumer with the world of Action Sports is our number one priority.
One last thing: I very much like Ollie Pop’s wallpapers featuring their cartoon spokesperson, Johnny Pop. The advertising does not leap out and bite you. As advertising to kids goes, it pretty much passes muster until one clicks on Free Stuff —> Giveaways. Tucked elsewhere and not at the registration point, Ollie Pop’s privacy statement reveals:
We sometimes share the personal information you provide with companies not owned or affiliated with Ollie Pop who want to market products or services to you. If you want us to stop using the personal information you provided in this way, please contact us at email@example.com.
Tell me. What kid, even if restricted to those over thirteen years old, will bother to read that–if they see it at all–before quickly giving up their e-mail address in hopes of winning an undisclosed prize? Parents, are you paying attention?