With a name like the Nissan X-Trail, the last thing The Distillery expected was a very modern urban landscape being used as a visual background. However, given the vast majority of Taiwanese who can likely afford the X-Trail probably live in the cities instead of Taiwan’s eastern rugged mountains, the high-rise skyscraper backdrop makes sense.
In addition, those same Taiwanese urbanites are not likely to take the X-Trail anywhere near real Land Rovers or true all-terrain vehicles might go. That is why the terrain-handling demonstration contained within this ad is all the more unusual. It is held in a city park with steel obstacles and tracks! (The demonstration is not easy to find. At the top of the micro-site index page, click on the very last link at the top right of the menu. Then click on the smaller photos at the bottom of that page for the driving demonstration.) If that contrived demonstration does not sell X-Trails to wealthier Taiwanese looking to get over speed bumps, nothing will.
Home page: Nissan X-Trail
