Mercedes-Benz (2007 S-Class)

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After spending quite some time going through the 2007 Mercedes-Benz S-Class site, I determined TV viewers are being cheated when it comes to advertising. The very best advertising is now online and not on TV, in newspapers, or on the radio. I think you will find this Mercedes sales spiel confirms that assessment. (As a marketing professor, at the beginning of each semester I would tell my students that they would find the commercials more entertaining than the television shows by the semester’s end. They invariably stated that was indeed the case by the time final exams rolled around.)

This online advertisement of the S-Class exudes that highest level of class we associate with the Mercedes-Benz name. “Details” seems to be the site’s overall theme. Well, no details are overlooked — with either web site or the car. Those details start with the sound of the spokesperson’s footsteps and then her voice, each audible in an apparent 3-D space. The spokesperson is not always present, but appears at just the right points in the presentation.

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