MedlinePlus (Surgery videos)

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First, some of this material may not be for everyone. After all, surgery can often be pretty bloody business. That said, for those who are interested, have a look over the surgeon’s shoulder as he performs a computer-assisted hip replacement. The surgery was performed at the Robert Wood Johnson University Hospital, New Brunswick, NJ on September 13, 2005. Given this was intended to be an educational video, everything is very well explained by the surgeon during the procedure. Additional surgery videos can also be found at the MedlinePlus site.

(Note: This may not be considered advertising by some, but indeed it is. By definition, advertising is any paid form of communication by an entity with the consumer with the purpose of influencing the consumer’s purchase intentions. Hospitals and doctors now find themselves in a very competitive environment. Such videos, although not at all like traditional forms of advertising, do serve the purpose of differentiating the advertiser from its competitors.)

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