“Hall of Shame” (commentary)

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I really must begin a Hall of Shame. I am certain you also see that some entities “get” the web and its audiences, and have molded their promotional campaigns accordingly. However, there are others still stuck in advertising’s Stone Age of traditional radio, TV, and print media offerings. In many cases, they have simply ported their traditional marketing campaigns onto the web — where they often do not work even to the extent of their traditional placements.

And quite frankly, there is no excuse for the vast majority of those entities. They have the financial means, employ either excellent in-house advertising departments or hire top-dollar Madison Avenue advertising agencies, and if they open their eyes should easily and clearly see where their competitors, the web, and advertising are going.

If Saab has a superb online presence, then why doesn’t Lamborghini or Bugatti? One could buy several Saabs for the price of one 2006 Lamborghini Garrardo SE (click for video). The new 2006 Bugatti Veyron (click for video) costs over $1 million. However, each seems to have paid pennies (relatively speaking) to showcase their wares on the web. Shame!

I now welcome The Distillery’s first Hall of Shame members:

  • Bugatti
  • Lamborghini
  • Ferrari
  • Advertisements

    One Response to ““Hall of Shame” (commentary)”

    1. Toyota Fans' Blog Says:

      Bugatti Veyron 16.4

      It’s not only its looks which the Bugatti can boast of, but also its power and performance. Speed? It boasts of an all-wheel drive and 8- liter quad turbo, W-16 offering 1,001 horsepower at 6000 rpm and 922 pound feet of torque at 2,200 rpm.

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