Ecomagination (GE)


We revisit General Electric to have a look at its Ecomagination site. GE launched Ecomagination to showcase its “environmental technologies.” It is a very rich site with lots to see. Be certain to move your cursor around and click as not to miss anything.

From there, plant a seed and watch it grow at Seeds of Imagination. (It’s really quite neat.)

Elsewhere you can view several forms of GE’s ads, all designed to drive home GE’s commitment to its Ecomagination initiative. Included are television ads, online ads, print ads, and games.

And last, but not least, is Ecomagination for Kids. There they will meet Dr. I. M. Brainy and find several interesting science and learning projects. (I have noticed that the very best online marketing often does not leave out the kids. Cool. But, that is one of the interesting aspects on media-rich online marketing — appealing to multiple audiences or target markets very easily, and relatively cheaply.)

Distillery Proof Rating = 10!

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