The Bose motto is Better Sound Through Research. Maybe that explains its web site. One word comes to mind, “sterile,” just as one might expect of a research lab. Although in traditional media outlets and vehicles Bose presents itself quite well, it could have done little more to make its products more boring in its online marketing efforts.
And quite frankly, I expected far better from Bose. However, judge for yourself. First have a look at its The New Approach page were you will find several video clips, and then decide if BoseLink makes you want to jump up and buy Bose.