Insurance companies almost invariably have a tough time with advertising. They are typically selling products or services that imply negative outcomes, if not death even. And who among us does not wish to avoid that subject? However, the standard solution is to make the consumer aware of the risk, danger, etc., but to then offer a remedy. It is that last part, the remedy, which often makes or breaks an insurance advertisement.
Let us look at IF’s (a Nordic insurance firm) approach to this dilemma. They have addressed consumers’ inherent avoidance of harm, injury, or death in a most unique–and even pleasant manner. At the very least, have a glance at its Badluck-o-meter, but also at some point find the 10 minutes it will take to view the entire presentation. It may just save your life one day.