Maserati. Cool sounding name, is it not? But, does the Maserati web site live up to the legend and reputation of its automobiles? Answer: Yes and No. It could be entirely “Yes” with only the addition of music in selected areas throughout the site. That said, video gems are found throughout the site, such as this very short interview with Formula 1 legend, Michael Schumacher. (That is saying infinitely more than can be said for Ferrari, which will soon join The Distillery’s Wall of Shame.) Although not multi-media, you will find the largest collection of nice automobile desktop wallpapers from one manufacturer that I have found to date. One finds the Virtual Factory Tour, which is also downloadable as a 22 MB zip file.

The most irritating aspect of the site is that far too many links open new pages. At this very moment, I am looking at seven open tabs after only a few minutes of navigating the site. This is a web site where the OnStar navigation system would be most helpful. It is very easy to get lost. (Now, where was I?) Oh yes, I now point you to where there is a large collection of [mediocre quality] videos. However, they are sufficient in number to satisfy anyone looking to see Maseratis in action.

Whoa, Nelly! And what do we have here? No less than [supposedly] interactive 3-D views of several F1 racing circuits. However, one must download a player (Anark) of which I have never heard. To its credit, after several spyware scans, it does come up clean. But try as I may, I cannot get the player to load and display the 3-D circuits. (Was anyone paying any attention at all to this aspect of the site’s design? Eschewing de facto media/content standards and players? Clearly not. Duh.) It therefore appears one of the main foci of the site is entirely kaput. And such is why I can again say both “yes” and “no” to the question of whether the Maserati web site equals the reputations of its cars.

Maserati logo Maserati racing.

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