Lamborghini (Hall of Shame no longer!)


Maybe Time-Warner cable is right. Maybe I really am delusional and hallucinatory. Only a short while ago, The Distillery visited the Lamborghini site and found it bereft of anything approaching 21st century internet advertising and “immersive” content. Was I not seeing what was there? Did I banish it to The Distillery’s Hall of Shame by mistake? No, I do not think so.

Regardless, the point is moot. Lamborghini has jumped onto the internet with a passion for exquisiteness typical of its fine automobiles. We now find a fully Flash-powered site filled with sights and sounds. Almost approaching art is the black and white mini-movie featuring the Gallardo and shot through the streets of New York City. (Follow model range to the screen featuring four different models and then click anywhere on the automobile images. Next click on Gallardo and then on movies.)

You will also find mini-movies (a.k.a. extended length advertisements) for the Murcielago LP640 and Gallardo Spyder. A couple of others are also scattered around the site, including aged interviews with the legendary Ferruccio Lamborghini, himself.

Welcome to the internet and the Information Age, Lamborghini. If The Distillery gave an award for Most Improved, you would win it hands-down.

Lamborghini logo

Lamborghini Murcielago

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