Archive for May 25th, 2006

SONY – “The Essence of Vaio”

Thursday, 25 May 2006; 12:42

I don’t know about you, but I’m now distrustful of all SONY products following its infamous and downright evil rootkit incident. Who knows what other dirty little secrets might be buried under the exquisite beauty and design of the SONY Vaio laptop? For me, the “essence” of SONY is now caveat emptor.

The Vaio laptop has long been on my wish list, but moved far toward the bottom when it was discovered that SONY had unleashed a potentially serious computer breech and definitively consumer-unfriendly software on its unsuspecting customers. However, if SONY is to make amends to potential buyers now as skeptical and distrusting as I, then it must offer even more very excellent advertising as seen here. (And remember, if you bought one of those nefarious CDs, SONY now owes you something for its nasty deed.)

Vaio notebooks by SONY, a firm not to be trusted.

Thursday, 25 May 2006; 11:30

He’s back! That is, “i-media immersion” artist extraordinaire Joshua Davis of flashdance fame bogarts his way into The Distillery again, but this time in a MAJOR way–partnering with BMW on its Z4 Coupe at Be certain to click on The Making-of-Movie link to get a real feel for a radical and renown artist.

2006 BMW Z4 M Coupe

iPod Your BMW

Thursday, 25 May 2006; 10:56

Maybe it’s something genetic for which medical science might one day have a cure, but I simply do not get whole iPod thing. Isn’t it simply an updated Walkman? But, that’s just me and I am clearly in a Luddite-esque minority.

After all, when my favorite automobile, BMW, teams up with what what has to be the world’s trendiest gadget, the iPod, I must be the clueless one. But, I will keep trying to “get it,” and just maybe one day I will. (Hey, I still have an honest-to-goodness LP turntable. And a darn fine one at that.)

To watch the demonstration video, first click on Menu (if necessary), then New iPod Interface Coming Soon, and finally Watch Video.

From BMW:

The new iPod interface will…allow users to incorporate their iPods directly into their car’s sound system, but with the newly available capability to sort their music by playlist, artist, album, genre, podcast, and finally, a random selection of 600 songs from the user library. Artist, song title and album will appear in the Display Monitor. The new integration means that BMW drivers can control their music through their existing audio system and multifunction steering wheel thus allowing drivers to access their entire music library, shuffle songs, skip between tracks and adjust volume more easily.

iPod BMW Z4 M Coupe
2007 Production BMW Hybrid Engine
(Yes, that is indeed the newly developed BMW hybrid engine that will power some 2007 model BMWs.)