Sandi Thom (She did it!)

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“Punk rocker” Sandi Thom, previously featured here at The Distillery, has been signed to a recording contract by SONY BMG Music UK. Fantastic job at self-promotion, Sandi. The Distillery is very impressed.

From the SONY music web site:

Too broke to go on the road, 24 year old singer/songwriter Sandi Thom decided to set up a webcam in her South London flat and staged a three week world tour from the basement.

Part of a new breed of internet-made acts that include the Arctic Monkeys, Gnarls Barkley and Clap Your Hands Say Yeah, Sandi spread the word about the ‘21 Nights from Tooting’ tour via Myspace.com and her own site, inviting fans to watch the tour live on the web or in person at the very modest underground venue of her basement (capacity 10 people, byob and a sleeping bag). Pulling in an audience of 70 on the first night, news of the gigs spread like wildfire on the internet and by the end of the ‘tour’ she had 70,000 web viewers from as far afield as Russia, the USA and Pakistan.

Closer to home an RCA A&R man was being interviewed by a student magazine for a local secondary school. While discussing the internet and what an excellent vehicle it was for getting yourself noticed creatively, one of the kids mentioned Sandi Thom’s webcast ‘world’ tour.

Less than two weeks later Sandi Thom signed a contract for five albums with RCA Label Group in front of the very same webcam in that auspicious Tooting basement, making it the first webcast signing in major record label history.

(Continued at Artist Spotlight: Sandi Thom)

Sandi Thom
Thom album cover 01 Thom album cover 02

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One Response to “Sandi Thom (She did it!)”

  1. Clyde Smith Says:

    Apparently that tale was somewhat of a con game:
    http://hypebot.typepad.com/hypebot/2006/04/two_opposing_vi.html

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