Archive for June 9th, 2006

China Airlines & the Boeing 747-400

Friday, 9 June 2006; 18:25

One word comes to mind to describe this ad: Elegance. But, just what is being advertised? China Airlines or the Boeing 747-400? If my suspicions are correct, and seeing what many other firms are now doing, it is a loving and profitable relationship.

It is formally called co-branding. And quite frankly, this is one co-branding alliance that has produced a beautiful online marketing campaign. I love the option of sky colors. The music is perfect–both theme- and volume-wise. And, many of the still images are gorgeous. (Who did this ad? I wanna know!)

Can you spell O-l-y-m-p-i-c-s? Convince me otherwise than this being a ramp-up to the upcoming Olympic games in China. After seeing this ad, and even knowing the pleasures JAL, I’m definitely flying China Airlines and the 747-400 when given the opportunity.

A pointer: Do not click “Next” too quickly or you may miss some of the still images. And last, I love the tagline used in this promo for a magnificent plane: Still a miracle. Indeed, as airliners go, it is.

China Airlines graphic (plane) China Airlines graphic (plane 2)

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Connexion by Boeing

Friday, 9 June 2006; 14:01

Microsoft forever continues to play catch-up. Fellow WordPress blogger, Scobleizer – Microsoft Geek Blogger, commented that Google’s newly announced web-based spreadsheet service might not fit his bill because…well, in his own words:

Also, I’ve learned that the Internet sometimes goes away (like every time I’m on a plane) so keeping files locally is vitally important to most businesspeople who can’t rely on the Internet for their vital data.

(Reference URL for fact-checkers and record-keepers: http://scobleizer.wordpress.com/2006/06/06/google-announces-more-sleepless-nights-ahead-for-msft-product-managers/#comment-35940)

Isn’t Microsoft’s corporate headquarters in Seattle? And, wasn’t Boeing’s corporate headquarters in Seattle until only a few years ago? Would not such worldwide-located and globally important firms know a little something about each other, especially if the knowledge is not a tip-top-secret threat to national security? Don’t their employees inter-marry? (By the way, kudos to Bill Gates for marrying a fellow Duke alumnae/i.) Didn’t Scoble think to invite any of the likely remaining Boeing employees to his upcoming barbeque? Then why doesn’t an apparently well-spoken, well-traveled, and highly intelligent Microsoft employee know his above statement is not entirely correct? In fact, it’s dead wrong.

I guess it’s up to the The Distillery to correct him–and remind Microsoft it still owes its blogger an Office Suite for a needed favor provided to one of its sales reps ten years ago. (No, I never forget being cheated, especially when it would cost Microsoft essentially nothing to make good on its promise. And again, need Microsoft wonder why it was recently surveyed as being one of the most untrustworthy of corporations? Again, “Duh!”) Robert Scoble, meet Connexion by Boeing. And with that tip from The Distillery, I’m certain we’ll not hear any more excuses for why something did not get finished because you were on a cross-country flight, eh? In fact, you can sign up here.

(Note: Robert, this is not at all intended to be a personal attack on you, but very much so one on Microsoft. I trust you can understand both my ire for being cheated by a Microsoft sales rep, but also my immense respect for you. I also understand my invite to your barbeque “got lost in the mail.” No hard feelings, I hope. In fact, I’ll make sure you get an invite to my fall oyster roast here on the east coast.)

Connexion by Boeing logo

Connexion TV Player graphic

Aramis: Webdesign – Printdesign – Photography

Friday, 9 June 2006; 12:05

So right, yet so wrong. That’s how The Distillery feels about the design house, Aramis. We are greeted with wonderful music and an elegant design, but then everything falls apart when one discovers navigating back to the site’s opening page is simply impossible. That is inexcusable, even for a site under development. Web and content designers, take note.

No image available from featured site. Sorry.
(Note: The Distillery will begin using its own image when no image is available from the featured web site. Expect commentary regarding this aspect of using Macromedia Flash exclusively for a site’s design sometime very soon.)

Queer TV Online

Friday, 9 June 2006; 11:01

I recall attending my first drag queen show eons ago. To say it opened my eyes (very widely!) is an understatement. And from Down Under, today The Distillery brings you QueerTV Online. It amply illustrates one of the things I like about Aussies–a typically “live and let live” attitude. After all, it’s the country/continent that brought us the outrageously (no pun intended) funny movie, Priscilla: Queen of the Desert.

Today, I will save you the trouble of navigating to the site in order to see its “OUTrageous” content. (Might the boss be lurking or IT snooping?) By the way, each of the following links is in MP4 format. However, Quicktime* formatted (.qt) versions are also available at the site.

Turn down the volume a tad, sit back, and watch the show(s). And, enjoy. I most certainly did. (Jeesh, how do I find this stuff? ‘Tis a puzzlement, even to the The Distillery.)

2005 Mardi Gras Party with Nikkie French
2005 Mardi Gras Party with Nikkie French

Mardi Gras Fair Day 2006
Mardi Gras Fair Day 2006

Queer TV theme song graphic
Queer TV Theme Song

Queer TV Bloopers
Queer TV Bloopers

Big Queer Nation
Big Queer Nation

Tina Arena Mardi Gras 2005
Tina Arena Mardi Gras 2005

The Pussy Cat Has Her Say
The Pussy Cat Has Her Say

(* I feel a rant coming on. Although I love Macintoshes, I am beginning to despise Quicktime just as much–and possibly more–than I do Real Player/Media. Stay tuned until I fully pull my thoughts together. Maybe it’s time for Quicktime to be “outed.” It sometimes behaves most queerly. Update: Then again, maybe it’s not Quicktime per se, but too many people who simply cannot write code very well at all.)