FIFA – Fair Play Programme

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The Distillery has indeed found a new love in FIFA. It strives to be much more than just football/soccer. An example is its Fair Play Programme.

Two excerpts from FIFA Fair Play:

The generic concept of fair play is a fundamental part of the game of football. It represents the positive benefits of playing by the rules, using common sense and respecting fellow players, referees, opponents and fans.

The most hotly debated topics of our times, such as equality, peace, children’s rights, health, education and the environment, do not escape the attention of FIFA. The fight against discrimination, racism and child labour and for better health, equal education opportunities for boys and girls, and the integration of handicapped people in society, are some of the priorities that FIFA has been concentrating on for many years. Today, FIFA supports a growing number of charitable activities and will continue to do so in the future.

How do such ideals translate into real life? Look us look at the smiles on the faces of football tifosi from one of the western hemisphere’s poorest countries with Brazil-Haiti: “Football for Peace”.

About the video:

In the next seven minutes prepare to be moved to tears while watching the following film recorded by the Brazilian Federation (CBF) during their “Football for Peace” visit to the troubled Caribbean island of Haiti on 18 August [2004].

If the wide smiles of Ronaldinho [sic] and Roberto Carlos listening to the locals’ unbridled sounds of joy as the Brazilians are driven through Haitian streets in U.N. tank-like vehicles does not moisten the eyes, then the shy look of the lucky boy standing in front of Ronaldo as the teams line-up surely will. Sit back and witness the passion football creates.

Barry Bonds and other American athletes, take note. (Yes Dixie, my old college buddy and now NBA marketing V.P., I recall and will one day highlight the NBA’s Africa initiative.)

FIFA Fair Play logo

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