Samsung – “Imagine Freedom” & Helix and Nexus

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Sorry my good friends, but I am still swamped with work. I am reminded of what one of my graduate school professors said when once I practically swooned over the load of academic work expected of us, the students. His words still ring in my ears, “You’ve got to stop wasting those hours between midnight and six AM.” Please consider this another obligatory entry. After this weekend, life should become…well, different. And you thought I was going to say easier, I know. Nah, I should be so lucky.

Back to business…

I know they have to be out there somewhere because I have read they do sell, but where are they? Oh, you’re wondering what I’m talking about, right? iPod competitors, that’s what. I don’t see them on the buses. I don’t see them on the street. I don’t see them in anyone’s hands. But most of all, I don’t see their ear buds in anyone’s ears. Yet and still, Samsung offers the consumer Imagine Freedom and its Z5 digital audio player. (Digital audio player? Somehow it just doesn’t have the ring and likely staying-power, pop culture-wise, of 8-track player. Oh well….)

Something else has also caught my attention. The so-called music at the Imagine Freedom site is the equivalent of cheap clip art. I just don’t get it. Sites which do not promote music-related products often have excellent music, but the sites that actually sell music-related products are all too often devoid of anything catchy or tracks from well-known artists. Why is that? ‘Tis another puzzlement.

In fact, we have even more “more of less” at Samsung’s Helix and Nexus micro-site. The site appears on the screen–and then you are deafened by the silence. But wait! I get it now! The music doesn’t count! It’s all about looks. Who cares if the music is crappy as long as the player looks cool. Right? It seems so. But even with that revelation, where are the contenders to Apple’s iPod and its sleek and Spartan appearance?

Do firms, aside than Nike, not realize that with Michael Jordan it was his shoes?! It was all about looks. That’s why kids were killing other kids for them. I tried a pair of his shoes and could not even dunk the ball while standing directly under the basket, more less from the free throw line. And with this revelation, The Distillery offers this advice to pretenders to the throne–remember it’s the shoes. That is, style trumps substance. But that aside, how about some decent music when you’re trying to sell me a music-related product? You might then get my attention.

Z5 digital audio player graphic Samsung Nexis XM satellite radio receiver image Samsung logo

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