What is this?! Wal-Mart “gets” the internet?! Yes, it appears so. From Wal-Mart’s Soundcheck we first have an exclusive in-studio performance from Nelly Furtado. Nice. Very nice. (By the way, has anyone else noticed just how much this recording release has been promoted? It’s everywhere I look, it seems.) It appears Wal-Mart is out to sell some music, doesn’t it? It certainly has The Distillery reevaluating its perceptions of the firm that puts mom and pop stores out of business wherever it shows up.
We then travel back to Wal-Mart proper and find its Video Center. (Exxon, it’s time to take notes. This is how PR is done.) And being the All-American company that it is, we are not surprised to find videos supporting U.S. troops, kids, and Wal-Mart’s Teacher of the Year. However, Wal-Mart is more about business than anything else and that explains our finding videos highlighting its distribution centers and its expansion into Asian markets.
One lesson many firms might take from Wal-Mart is the use of video scattered throughout its web site, such as those found on its Environment, Community, and People pages. In fact, relatively few pages are entirely static. What The Distillery sees overall from Wal-Mart is both an understanding of its basic retail roots, but also a vision of its future.
So once again, Exxon (#1 on the Fortune 500 List) take heed of what Wal-Mart is doing. Wal-Mart may be behind you at #2 on the Fortune 500 List, but it is certainly far ahead of you at knowing how to use the internet. Maybe some Exxon marketing execs should pull their heads out of the sand and have a look around.