Save The Tiger Fund


PR is as important to a firm’s image, profits, and longevity as any other component of the marketing/promotional mix. That is why The Distillery is perplexed to learn that the Save The Tiger Fund is largely sponsored by Exxon Mobil. There was no mention of it at the Exxon Mobil site when it was reviewed. Or, maybe it was just very well hidden.

Either way, someone is missing the boat on this one in not making it more visible. Exxon Mobil needs all the good press it can muster. Are some large companies so disjointed that all too frequently the left hand does not know what the right hand is doing? Apparently so.

For more information about the Save The Tiger Fund, visit After all, tigers are very cool cats and all that jive.

Save The Tiger Fund logo

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