PirelliFilm.com – “The Call”


Pirelli makes superb automobile tyres. Along with Michelins, they are the only other tires I trust on my automobile. Given that, I am not completely surprised to discover Pirelli has also produced a great short film, The Call, which is found at PirelliFilm.com.

From Pirelli itself:

Pirelli Group makes its film debut with the first PirelliFilm, an innovative communication project that will take place over several years and consists in the production of superb short films to be broadcast over the Internet.

Created for the worldwide promotion of the Pirelli image, which has always been acclaimed for its innovation, quality and brand leadership, this project combines Cinema and the Internet and uses them as a new communication tool that joins the instruments traditionally used by the group.

The first short film, which can be seen at http://www.pirellifilm.com, is “The Call” starring John Malkovich and Naomi Campbell. The director is Antoine Fuqua, who directed “Training Day” and “King Arthur.” Filmed with a dark, gothic mood in a mysterious, tempting nighttime Rome, “The Call” is a breath-taking thriller of just 8 minutes and 45 seconds that depicts the eternal battle between Good and Evil.

It took five days to film on various locations – Borgo Santo Spirito, the streets of Rome , and an abandoned warehouse outside of Rome – and 4 months of post production. Nearly 120 persons worked non-stop on the set.

And we are to expect more of these? Someone pinch me, please. Now, where is Pirelli’s calendar for 2006? (You do know why I’m asking, right?)

Addendum: After viewing the film for the third time, I have two thoughts. First, it’s amazing what can be done in less than nine minutes with the right talent. Second, if the devil is Naomi Campbell, I’m going straight to hell.

Home page: Pirelli


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