Philips Bodygroom (Norelco)


I do not know where to start with this one. Maybe with Brazilian bikini waxes? Yea, that’s the ticket. (Be forewarned. What you are about to see and not hear will crack you up.)

Women have long had to contend with sensitive personal hygiene issues in advertising. And while they were doing so, men seemed to have few such worries and sometimes even snickered. That has changed. Men, too, now have certain “unmentionable” problems — namely body hair especially in certain “less visible” places, at least according to Philips.

And how does a firm tackle such a sensitive and hirsute problem? I’ll let Philips show you with the online promotion for its Bodygroom electric razor at its accompanying mini-site,

Honestly, there is nothing I can say that equals this online promotion. You simply have to experience it for yourself. Make certain you watch the music video. Oh, and you’ll also learn about the “optical inch.” And you thought my warning was just a joke. Hah!

Philips logo graphic
Philips/Norelco Bodygroom graphic

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