Microcasting: New TVoIP Channels


Welcome to the 21st century. A decade or so ago, the cable industry proudly announced that one day consumers would have a choice of 400 channels. Cable firms were as short-sighted then as they are now. The Distillery laughed when the cable industry promised the future as they saw it. Instead, The Distillery saw thousands and thousands of channels, some even “starring” narcissistic individuals, but all focused on increasingly narrow target or niche markets.

One might look at it another way. Remember when ESPN first aired and its sports content included lumberjacking and other decidedly obscure “sports?” In a sense, ESPN was more ahead of its time than it knew. What those early programs lacked in numbers of viewers, they more than made up for their few viewers with their [implicit] predictions of a future where broadcasting (e.g., Monday Night Football) gives way to narrowcasting (e.g., “season ticket” all-games packages), and then to microcasting where only very small niche markets exist (e.g., field hockey TVoIP), and can be profitable even with far smaller scales and scopes given the internet’s often contrarian economics.

Country Channel TV graphic
Index: Country Channel TV


Real Estate TV graphic
Index: Real Estate TV


FaithGlobe.tv graphic
Index: FaithGlobe.com


European Affairs Channel graphic
The European Affairs Channel (a.k.a. EUX.TV)
Index: EuropeanAffairs.tv


TeacherNet graphic
Teachers’ TV
Index: TeacherNet.gov.uk


FieldHockey.TV graphic
Field Hockey TV


Intl. Hockey Fed. graphic
WorldHockey Television
Index: International Hockey Federation


Golf Bug TV graphic
Index: Golf Bug TV Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: