Budweiser Budvar (Czech Republic)

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Budweiser, again? Yes, but this time it is the real Budweiser, and the firm with which Anheuser-Busch is fighting over the legal and international rights to the Budweiser name. (Give it up, Bud. It’s theirs!) From all accounts, the Budweiser beer sold in the United States is but a mere shadow of the Budweiser Budvar brand originally (and still) produced in the Czech Republic. (Might that be something like a Louisiana Po’Boy sandwich from Iceland, or sushi from equatorial Africa?)

But what about Budweiser Budvar’s marketing? Budvar clearly does not have the marketing budget of its American nemesis. However, that does not mean its advertising is the equivalent of “Advertising Lite.” The millions and millions of US dollars may not be there, but some excellent online content is. Have a look at Budvar.TV. Once inside, click on the large animated graphic at the top of the page. Revealed will be a different sort of game. (Would someone please tell us what’s going on with that? ‘Tis very much a puzzlement to The Distillery.)

We also find a few videos from around the world, some games (registration required), and quite a number of Budweiser Budvar’s television commercials. There are jokes, but The Distillery is finding it needed to be there to understand them and/or their punchlines. And last, but not least, we find Bob & Dave and their own videos. (Help! Is anybody out there that can translate any of this?)

Home page: Budweiser Budvar
Home page: Budvar.TV
Home page: Bob & Dave

Budvar beer graphic 01 Budvar beer graphic 02

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