Drive SRT (Dodge)


Moonshine. It’s a tradition even in my family. Or at least it was until my Uncle Chester died, the family’s supplier. (And, the world’s greatest deer hunter.) But why is The Distillery bringing up stump hole liquor? Because in some respects, it’s the daddy of most Dodge SRT high-performance vehicles, including the Dodge Viper SRT10 Roadster. Remember, it was here in North Carolina that high-performance stock cars and moonshine went hand-in-hand.

Also found is the Viper V10-powered SRT RAM Regular Cab pickup truck. A top speed of over 154 mph in a production pickup truck and 0-60 mph in only a few tenths over five seconds?! One can get around the ranch pretty quickly in that — if it actually ever sees a ranch. The Distillery is guessing these will be bought not for work, but for play. Owners may well assume that the gods and goddesses forbid any dirt ever getting on that “work truck.”

But don’t stop there, the entire Drive SRT site is filled with videos, including one of the 21st century version of the classic Dodge Charger, the SRT8. (Note: It’s not any faster than the pickup truck!) However, any car which can stop in only 110 feet from a speed of 60 mph is much more than just a road rocket. It’s a car that can get you out of trouble just as quickly as it can get you into trouble. You could even get lucky and win one.

But what’s up with the music at Dodge Drive SRT? Given the MSRPs of these vehicles, The Distillery is assuming the site’s lame rap music targets pimps and drug dealers. On the other hand, elsewhere at the site a completely different style of music is found. Is Dodge confused about its target audience(s)? Or, is it making the classic mistake of using the shotgun approach in attempting to target all possible buyers?

Even my Uncle Chester knew better than that, and I’m certain he didn’t even finish high school. When a large covey of quail was flushed, he didn’t just randomly shoot into the covey hoping to hit one. He took deliberate and deadly aim at every single one we would have for dinner that evening. Maybe Dodge should come on down to North Carolina for some marketing and moonshine lessons.

Home page: Dodge Drive SRT
Home page: Dodge

Dodge Special Edition VOI.9 Viper SRT10 Coupe graphic

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