Duracell

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Okay, so batteries are inherently boring and don’t exactly set the world on fire. (Oops, I forgot about Dell’s laptop batteries.) The Distillery is very disappointed with the Duracell battery site. It is apparently unwired, except for boring Superman Returns trailers which can be found everywhere now and Duracell’s Grand Prix High Performance Racing. (When did Duracell hire the EverReady Energizer Bunny as its Grand Prix driver?) The game is not the best game discovered by The Distillery, but it kills time. You will have to register to play. (Just give anything; there’s no confirmation.)

Also, you might register for a $25,000 USD grand prize in the Duracell “Picture It!” promotion — if you can catch the animated graphic at the right moment. Now that’s a novel (a.k.a. stupid) design idea. Make the entry form a moving target and thereby the contest hard to enter. If you’re lucky, you may not even have a winner to whom the money can be awarded. Instead, you can keep it!

The Distillery cannot help but think that Duracell is completely missing the boat on this one. What target market(s) and/or demographic(s) both use the internet extensively and also have/use pocketfuls of battery-powered gadgets and gizmos? Duh! (The Distillery will let them figure the rest out now that they have a clue.) Okay, another hint: Who is buying iPods and digital video recorders and cameras? With that now being made obvious, there’s a marketing manager somewhere within Duracell who needs to be fired and replaced.

Home page: Duracell
Home page: Duracell Grand Prix High Performance Racing

Duracell battery logo graphic Duracell battery pack graphic

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