Eveready (Energizer.com)

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First, the bunny has been found in its proper place at Energizer.com. It must be an evil albino twin which has gone over to the dark side at Duracell. Also found is a firm clearly more aware of its markets and potential customers, and the internet.

One of the first things noticed are contests which are easy to enter. There’s no chasing an animated gif. In fact, the user is given complete navigation control. With only that, Eveready is obviously less clueless than one of its major competitors. In fact, this single page at Energizer.com reflects almost all that is missing at one of its competitor’s sites. (Note: We’re not mentioning any names.)

In addition, one will find a learning center with advice for emergencies, projects for kids, and [silent] demonstrations of how batteries are made and work. But best of all, we find multimedia content. Granted, it appears to be rehashed TV ads, but we’ve always enjoyed those Energizer Bunny ads, haven’t we? And, The Distillery will give a few points for the Hispanic-targeted ads. (Note: The “Runner” ad can also easily service the locale it presents. In less developed countries without widespread and modern utility infrastructures, batteries are the primary source of power.)

However, this is the internet and 30 seconds cannot be more than .03 nanoseconds in internet time. Where is the 2-5 minute engaging online promotion? Is this it? Or is it this pitch for a flashlight? No, each of those is only 1.5 minutes long and pretty much all else to be found. Close, but no cigar. So although Eveready’s online presence is better than at least one of its competitors, it appears the battery industry isn’t that charged-up about the internet just yet.

Home page: Energizer.com

Daylight Savings Time reminder graphicEnergizer bunny graphic

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