Tolerate Mornings (Folgers)


Coffee. The holy bean. Seductively addicting. The start of Lloyd’s of London. Possibly second only to oil as an essential fuel. A food group. And from the latest news, a downright healthy one at that.

Where would we be without coffee? Still in bed? At Tolerate Mornings, Folgers goes beyond supplying us our needed morning fix of caffeine. It also provides morning Wake-Up Calls to your cell phone — for free. (Click on the button farthest to the right on the coffee-maker. Then select either Lucy, Sheldon, or the other generic somebody.) So even without Folgers coffee at hand, Folgers Coffee still wakes you up in the morning. (Ya just gotta love marketing.)

There appears to be an application of sorts called the Boss Tracker. I downloaded it, and suspect it allows several users to connect to a server and then each person can pinpoint the boss and have the information appear on each other person’s screen. Interesting and most unique. However, I did not test if fully and that is merely supposition. But before looking at that, instead click on the television to view a Tolerate Mornings “film.” (It looks like a TV ad.)

The Auto-Email Responses are actually not bad, except for a couple of them. They really are believable. And, Snooze-Saver is a screensaver. Another recycled TV ad can be found here. Feel free to sell your soul to Folgers’ marketing department by entering the Enjoy A Second Cup sweepstakes. (Actually, it asks for far less personal information than one typically sees requested. They don’t even ask for your telephone number! But, no P.O. boxes. Darn.)

In all, Tolerate Mornings is not a bad effort by Folgers. It is lame in some respects, but funny, unique, and downright useful in others. Still, I’ll take either my Kona or Costa Rican La Minita Terrazu in the mornings.

Home page: Tolerate Mornings
Home page: Folgers

Folgers Classic Roast coffee graphic Folgers Simply Smooth coffee graphic

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