Archive for October, 2006

Pantech & RAIN

Thursday, 19 October 2006; 12:16

Okay, so I’m actually looking for a new cell phone after having the present one for five years. One brand I saw compatible with my carrier was Pantech, which is new to me. So, what about its online advertising? I decided that would determine if Pantech would be among my evoked set at purchase time. So, in search of a cell phone . . .

The Distillery instead found RAIN’s first Chinese M/V with Pantech. Also found is one soulful Japanese crooner and a superb dancer. I’ve read mixed reviews about Pantech’s phones, but this promotional music video is absolutely superb. And, how often do you get to select either simplified or traditional Chinese as your subtitles? (Anyone having luck getting into the Chinese version of the site? Although the video is perfectly clean and wholesome, maybe it’s still being “sanitized” by the Chinese government.)

Folks, this one really works. I’m almost ready to diss all the mixed reviews for Pantech cell phones simply because I’m listening to a well-chosen and very pleasant soundtrack right now. Michael Jackson, you may have brought us the moonwalk, but The Distillery is forecasting RAIN. (And yes, that logo below is just the way it was found. Anyone else notice an “E” missing?)

By the way, those interested might also wish to have a gander at the Pantech’s Russian “Your Phone is Too Fat” microsite. Isn’t it becoming a wonderfully small world?

Home page:  Pantech
Home page:  Pantech and RAIN M/V Promotion Site

RAIN

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SailingNews.tv

Tuesday, 17 October 2006; 11:12

SippinWhisky’s Distillery calls its readers’ attentions to SailingNews.tv. If you are stuck in your office or somewhere in the landlocked midwest United States, this is the next best thing to being on the water–or other–found to date. (Note: This site is French, but The Distillery will overlook that.)

Home page:  SailingNews.tv

SailingNews.tv course map graphic

Dassault Falcon 7X & Dassault Aviation

Tuesday, 17 October 2006; 9:54

One kind reader of SippinWhisky’s Distillery has commented on the apparent love of jets here. Yes, The Distillery loves jets, but that’s far from the complete story. Highlighted here are many products one will never see in other advertising mediums, especially those offered to the general public. Factors creating that sparcity include very small target markets, complex products, traditionally expensive advertising costs, etc.

However, the internet and broadband have changed the means and costs by which information about very expensive and relatively rare products can be promoted to consumers, even those not likely ever to be customers. Thus, the frequency of postings about jets. That explained…

We have the Dassault Falcon 7X. You will not see this airplane advertised on television. However, it may well have been included in the in-flight magazine for the Concorde when it was still flying. Maybe ads for it are seen in some first class sections of the world’s finer airlines. Regardless, you are no longer left grounded simply because you do not have access to any particular promotional mediums.

Enjoy imagining yourself owning and flying the Falcon 7X. Aeroplane aficionados may well enjoy this page linked to videos, sounds, logos, 3-D drawings, and historical photographs from Dassault Passion.

Home page:  Dassault Falcon
Of Interest(?): Interactive Product Tour

Dassault Falcon cut-away graphic

Gerber 300 (revisited)

Monday, 16 October 2006; 9:45

Addendum (17 Oct 06):  Sometime and somewhere last night, “Gerber 300” was born. SippinWhisky’s Distillery offers a heartfelt congratulations to “No. 300,000,000” and her/his mom and dad.  (BTW, current U.S.A. population = 300,001,857…and counting.)

A reminder (16 Oct 06):  Sometime very soon, America’s population will reach 300,000,000 with the birth of an October 2006 newborn. Gerber 300 has something very special in store for that baby. Check in at the original posting for readers’ comments–and even a comment from a Gerber employee.

Home page:  Gerber 300

Gerber baby face graphic

Oshkosh Truck Corporation

Monday, 16 October 2006; 9:16

Because the road to freedom isn’t paved! – Oshkosh Truck Corp.

“Oshkosh” always reminds The Distillery of clothing for toddlers. However, except for bringing Tonka Toys to mind, Oshkosh Truck Corporation bears little resemblance to a children’s clothing manufacturer. Instead, it manufactures severe-duty trucks for defense, airport, municipal and concrete. (The Distillery likes the word “severe” in that description. It’s not the usual descriptor and is attention-catching.)

On the other hand, the repetitious drum beat heard on the site’s home page quickly becomes a severe hurt on one’s ears. And unlike the best of sites, there is no “Off” switch for a very irritating soundtrack. Not good, so let’s get beyond the index page as quickly as possible.

Moving on, we find Oshkosh feels Our Soldiers Deserve the Best and Oshkosh Is Honored to Deliver It. The slogans are a nice defense-related tie-in for its online advertising. The soundtrack is initially appropriate, but once again quickly grows old as it ends with the sound of machine gun fire and then repeats ad nauseum.

But, we do find Oshkosh recognizing the value of the internet for online promotion with this video of its newest severe-duty military truck. One also finds video of the world’s only electric hydrid [sic] drive designed esepcially [sic] for severe-duty trucks. In addition, there is video of the computer-controled [sic] multiplexing system that operates and diagnozes [sic] all vehicle systems.

Not to leave potential buyers asking too many of the more obvious questions, we find more video of the independent front suspension that provides three times a smoother ride in Oshkosh trucks. Additional video(s) can be found here and here, and in other places throughout the site. But before you leave, be certain to also visit Oshkosh’s TerraMax site. There you will find videos of its DARPA robotic vehicle.

In all, very nicely done–excluding the countless and inexcusable spelling errors–for an 85 year-old company that does not sell what one might consider high-tech products. However, someone at Oshkosh needs to be shown the spell-checker on their computer. Or, that’s one pathetic advertising agency that allows such obvious and embarrassing spelling errors out the door. The Distillery certainly will not ever recommend or hire that advertising firm.

The above caveat aside, it appears they make far interesting products and advertising in Wisconsin than just the state’s superb dairy products and children’s clothing. I knew there was a reason The Distillery liked that state beyond its frigid temperatures. And remember, the road to freedom isn’t paved.

Home page:  Oshkosh Truck Corporation
Home page:  TerraMax

Oshkosh Truck Corp. logo graphic

TerraMax robotic Vehicle

(And where have I been lately? Very busy with real work, having a birthday, and dealing with crazy people. But once again, SippinWhisky’s Distillery is distilling the internet’s rich media advertising. Enjoy your daily sips.)