Boa Technology’s Boa Lacing System is something my mom might have preferred. I understand she had one helluva time teaching me how to tie my shoes–and I still do it quite differently than anyone else. However, technology has all but rendered the art of tying shoe laces essentially moot–at least for kids. It seems many young children’s shoes now come with Velcro straps instead of shoe laces. However, Velcro isn’t right for most shoes. And, old-fashioned laces have their disadvantages, especially in some of the more demanding activities and sports.
Enter the Boa Lacing System. (The Distillery even likes the name.) Instead of tying shoe laces (which have not been fully eliminated–just yet), the Boa system depends on dials around which “cables” are wrapped in such a manner that users need only dial the lacing of their shoes either tighter or looser. And in fact, the Boa system has passed one of the most demanding of tests–the Tour de France. (Can you imagine a professional bicycle racer having to stop and tie his shoes as his competitors speed up the mountain?)
However, what about the Boa web site itself. As should often be expected these days, the site opens with a multimedia presentation. However, when it might serve the product’s purpose to continue as a richly informative information source about a new product with sights and sounds, it begins to come untied.
The How It Works portion of the site eschews any sort of multimedia presentation or information that might keep less than fully involved consumers interested in a new and untried product. That is an error in dire need of correction. On the other hand, Boa does not make the mistake typically seen at Flash-driven web sites–no images which the consumer can download and/or share with others. Kudos to Boa for that nice touch–even if not on purpose.
One caveat, however, from personal experience. The Boa system can break, and unlike good ol’fashioned shoe laces, a fix is not simply a drive to the drug store and replacing a lace. My personal experience has shown the dials can break, leaving the shoe’s wearer essentially with a shoe which cannot be properly tightened around the foot. In fact, some retailers even keep extra dials on hand. Given that, and although the web site addresses the issue by saying the product will not break, I’ll continue to tie my shoes in my own unique and effective way. YMMV.
Home page: Boa Technology