Is it real or is it Memorex? That was the ultimate music recording question asked by consumers approximately 25 years ago. It is still a well-known line from a memorable series of commercials–and is still in use by Memorex today. That, my friends, is called staying power.

But what about new technologies? That tag line was originally used in the days of magnetic cassette tapes–and when the original was easily distinguished from the copy. What about HDTVs, CDs, and lasers? It appears Memorex finds the line still useful and applicable as it introduces its HD-DVD and Blu-ray video technologies to a newer generation.

Yes, it is a boring presentation, isn’t it? And remember, Blu-ray is in a struggle for its life against at least one competing format. It is another VHS vs. Betamax struggle where the best technology may not win again. Betamax was beat by better marketing and not a superior technology. It appears Memorex and Blu-ray are doomed to repeat history with an online presentation surely to be viewed by very few, which inspires absolutely zero passion about the technology, and ultimately about which consumers could likely care no less.

Home page:  Memorex
Video:  Imation: Into The Blue


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