Motorola & (Product) Red


Chris Rock. Sheryl Crow. Charlie Sheen. Molly Sims. Kayne West. Chris Kattan. That’s quite the expensive line-up of spokespersons. However, The Distillery is guessing these individuals participating in Motorola’s (Product) Red campaign either donated their time or charged exceptionally little for it. (Could Bono have been involved in the negotiations?) 

Each of the above individuals, including Bono, are participating in a global campaign, with sponsorship by Motorola, to increase awareness and funding for HIV and AIDS–especially in Africa where the daily deaths of thousands of parents are leaving thousands and thousands of orphan children. And quite frankly, The Distillery is impressed. Motorola seems to have gone the extra mile to provide an entire line of red products to call attention to the HIV/AIDS problem.

Even more, the firm has “borrowed” the YouTube model to present each celebrity’s statement with a “videowall.” Beyond that, it appears there is even space reserved for you. You are encouraged to create your own video and upload it, possibly for inclusion with additional videos by other consumers, Nelson Mandela, Amerie, and 50 Cent. Nice job, Motorola. It is really nice to see capitalism and corporations need not exclude a large measure of compassion.

Home page: Motorola & (Product) Red

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