Every once in a while, The Distillery finds something done quite right. For example, if your firm is determined to use rehashed TV commercials as its online multimedia content, then let Hardee’s show you how to do it–put them on TV! Even The Distillery cannot complain when such a novel approach is taken. Look and learn.

Beyond that, we find a wealth of other engaging content. Register to win a Harley-Davidson–in return for your e-mail address and future spam. You’ll find Paris Hilton’s phone number. (Not really, I suspect.) Play games, either Burger Time or Burger Invaders. And, there are dollar-off coupons for a couple of Hardee’s food products.

In sum, Hardee’s has a superb, engaging, and content-rich site. The firm is clearly in step with its fairly wide range of target audiences. You’ll find a little something for everyone, and all done quite well. Congratulations to a firm originally from my own home state of North Carolina. (One more thing as a lesson for others–pay attention to the little sounds throughout the site. Although many are just barely audible, they make a huge perceptual difference.)

Home page: Hardee’s

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