War seems to be good business these days. Maybe that is why we see bona fide fighter aircraft being sold online as if they were only Matchbox toys. Although it cannot be the case, one could think simply pulling out a credit card and paying a few million dollars will place a Eurofighter Typhoon in your driveway.
As all who have taken basic marketing know, there are several roles in the purchasing process. For example, we have influencers and decision-makers, among others. That then begs the question for which role was the low-tech game Blue Sky One designed? And, it is not the only game at the web site. Strangely, there are several. Might they be for the children of evil despots looking to buy planes for their governments? Might they be for a President who enjoys playing war? Regardless, The Distillery is having a rough time determining what children’s games are doing in the middle of a web site designed to sell weapons of destruction. (Or, in the case of some opinions–weapons of democracy.)
That strange finding aside, we do discover quite a number of superb Typhoon videos at the web site. Several are essentially small movie productions (e.g., Nothing Comes Close), and are quite excellent. It seems the international arms trade is not to be left behind as the internet and online marketing mature. Almost all of the videos are of significant size so be patient as you wait for them to download and play. However, each is also offered in low- and high-bandwidth versions. Enjoy.
Home page: Eurofighter Typhoon
Dassault Falcon 7X & Dassault Aviation
Tuesday, 17 October 2006; 9:54One kind reader of SippinWhisky’s Distillery has commented on the apparent love of jets here. Yes, The Distillery loves jets, but that’s far from the complete story. Highlighted here are many products one will never see in other advertising mediums, especially those offered to the general public. Factors creating that sparcity include very small target markets, complex products, traditionally expensive advertising costs, etc.
However, the internet and broadband have changed the means and costs by which information about very expensive and relatively rare products can be promoted to consumers, even those not likely ever to be customers. Thus, the frequency of postings about jets. That explained…
We have the Dassault Falcon 7X. You will not see this airplane advertised on television. However, it may well have been included in the in-flight magazine for the Concorde when it was still flying. Maybe ads for it are seen in some first class sections of the world’s finer airlines. Regardless, you are no longer left grounded simply because you do not have access to any particular promotional mediums.
Enjoy imagining yourself owning and flying the Falcon 7X. Aeroplane aficionados may well enjoy this page linked to videos, sounds, logos, 3-D drawings, and historical photographs from Dassault Passion.
Home page: Dassault Falcon
Of Interest(?): Interactive Product Tour
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