Although everything Disney is just one big advertisement directed toward children, The Distillery cannot deny any child (or adult) Winnie the Pooh.
It is not quite a car; it is not quite a SUV. It is the new Suzuki XL7, a hybrid automobile. (Couldn’t Suzuki find a voice-over that actually inspired one to listen?) In fact, it appears that Suzuki has looked to replace Subaru as the car for younger, active drivers.
However, this is also an automobile clearly designed to cross target markets ranging from the above-mentioned younger drivers to families that do not wish a full-sized SUV. The assessment that the XL7 is targeting younger drivers is reflected in Suzuki’s online game, Halfpipe Jams. (Don’t worry about taking the survey and registering for a code. Just use the code “HPJ” to gain entry.)
War seems to be good business these days. Maybe that is why we see bona fide fighter aircraft being sold online as if they were only Matchbox toys. Although it cannot be the case, one could think simply pulling out a credit card and paying a few million dollars will place a Eurofighter Typhoon in your driveway.
As all who have taken basic marketing know, there are several roles in the purchasing process. For example, we have influencers and decision-makers, among others. That then begs the question for which role was the low-tech game Blue Sky One designed? And, it is not the only game at the web site. Strangely, there are several. Might they be for the children of evil despots looking to buy planes for their governments? Might they be for a President who enjoys playing war? Regardless, The Distillery is having a rough time determining what children’s games are doing in the middle of a web site designed to sell weapons of destruction. (Or, in the case of some opinions–weapons of democracy.)
That strange finding aside, we do discover quite a number of superb Typhoon videos at the web site. Several are essentially small movie productions (e.g., Nothing Comes Close), and are quite excellent. It seems the international arms trade is not to be left behind as the internet and online marketing mature. Almost all of the videos are of significant size so be patient as you wait for them to download and play. However, each is also offered in low- and high-bandwidth versions. Enjoy.
Home page: Eurofighter Typhoon
Do you live and breathe NASCAR? Do you like the internet? If the answer to both of those questions is “Yes,” then head on over to Speed.tv for your daily NASCAR fix. Not only will you find NASCAR videos, but also other racing videos, including motorcycle and F1 Grand Prix.
The site is superb for automotive racing fans. It is well-designed and includes message boards, chats, and fantasy racing. You will also find competitive online drag racing in the game, PINKS. In sum, Speed TV is the place to get all of your NASCAR news, commentary and video.
Microsoft and Razer have taken the wraps off over at NotForNoobs.com. And what was the suspense about? And, how did The Distillery know beforehand, which is evidenced by the picture of a mouse used in the first posting?
Answer: After much deliberation, reading chicken entrails, and consulting broken crystal balls, The Distillery merely guessed at what would be one of the most boring things in the world about which Microsoft would make a big deal. (Please do not try this at home. Reading chicken entrails is not for noobs.)
Home page: NotForNoobs.com
Okay, so batteries are inherently boring and don’t exactly set the world on fire. (Oops, I forgot about Dell’s laptop batteries.) The Distillery is very disappointed with the Duracell battery site. It is apparently unwired, except for boring Superman Returns trailers which can be found everywhere now and Duracell’s Grand Prix High Performance Racing. (When did Duracell hire the EverReady Energizer Bunny as its Grand Prix driver?) The game is not the best game discovered by The Distillery, but it kills time. You will have to register to play. (Just give anything; there’s no confirmation.)
Also, you might register for a $25,000 USD grand prize in the Duracell “Picture It!” promotion — if you can catch the animated graphic at the right moment. Now that’s a novel (a.k.a. stupid) design idea. Make the entry form a moving target and thereby the contest hard to enter. If you’re lucky, you may not even have a winner to whom the money can be awarded. Instead, you can keep it!
The Distillery cannot help but think that Duracell is completely missing the boat on this one. What target market(s) and/or demographic(s) both use the internet extensively and also have/use pocketfuls of battery-powered gadgets and gizmos? Duh! (The Distillery will let them figure the rest out now that they have a clue.) Okay, another hint: Who is buying iPods and digital video recorders and cameras? With that now being made obvious, there’s a marketing manager somewhere within Duracell who needs to be fired and replaced.
What might Microsoft and Razer have in store for us at NotForNoobs.com? A new game? Another mousepad? It seems no one is telling. Maybe no one knows, including Microsoft. (But knowing Microsoft’s history, let’s not get too excited. After all, it’s a company well-known known for disappointing its customers and copying or suing its competitors. Also, when was the last time you saw something from Microsoft and went, “Wow!”? *)
* There is one kudo due Microsoft — or more specifically, the company it acquired in order to offer the product. If you have not, have a look at its free FolderShare software and service. FolderShare definitely makes life easier. (But remember, nothing truly “Wow!” has ever come from Microsoft itself. No, I’m wrong about that. Internet Explorer deserved a “Wow!” a decade or so ago. The same most definitely cannot be said for the new I.E.7 browser, however. Try as it may with its thousands of employees, Microsoft still cannot produce a respectable 21st century browser.)
Budweiser, again? Yes, but this time it is the real Budweiser, and the firm with which Anheuser-Busch is fighting over the legal and international rights to the Budweiser name. (Give it up, Bud. It’s theirs!) From all accounts, the Budweiser beer sold in the United States is but a mere shadow of the Budweiser Budvar brand originally (and still) produced in the Czech Republic. (Might that be something like a Louisiana Po’Boy sandwich from Iceland, or sushi from equatorial Africa?)
But what about Budweiser Budvar’s marketing? Budvar clearly does not have the marketing budget of its American nemesis. However, that does not mean its advertising is the equivalent of “Advertising Lite.” The millions and millions of US dollars may not be there, but some excellent online content is. Have a look at Budvar.TV. Once inside, click on the large animated graphic at the top of the page. Revealed will be a different sort of game. (Would someone please tell us what’s going on with that? ‘Tis very much a puzzlement to The Distillery.)
We also find a few videos from around the world, some games (registration required), and quite a number of Budweiser Budvar’s television commercials. There are jokes, but The Distillery is finding it needed to be there to understand them and/or their punchlines. And last, but not least, we find Bob & Dave and their own videos. (Help! Is anybody out there that can translate any of this?)