Burger King barely avoided the The Distillery’s Hall of Shame. But as is said in Isaiah 11:16 (KJV), …and a little child shall lead them. And therein BK only barely avoids The Distillery’s i-media and immediate damnation. There is essentially nothing noteworthy at the primary Burger King site, but things change when we look at the Burger King Kids Club.
I am pleased that once you get past the first page, all other pages clearly state, Hey kids, this is advertising. Granted, that very likely does little good with the vast majority of kids visiting that portion of BK’s site being quite young. Their brains are not yet cognitively developed enough to comprehend the warning’s meaning. That development does not fully occur until the age of 10-12 years old. (And that is why some countries ban any form of advertising to children under certain ages entirely.) But still, it is a step forward from times past for Madison Avenue and American marketing.
Beyond the unavoidable advertisement for an upcoming kids’ movie, where there just happens to be no warning for kids at all, we find Honbatz. At first glance, it appears innocent enough and offers a few fun things for kids to do, but interlaced is advertising which simply should not be there. Kids’ meals and Burger King screen savers and wallpapers simply do not go together. This is the sort of advertising, regardless of its placement, that gives marketing a bad name.