Archive for the ‘Photography’ Category

The North Face & The N.F. Endurance 50

Sunday, 14 January 2007; 21:56

Dean Karnazes would make Forrest Gump and the late Jim Fixx proud. After running 50 marathons in 50 states in 50 consecutive days (a.k.a. The North Face Endurance 50), he is now running another 3,000 miles across America to get back home. That indeed is endurance.

And, the same can be said for every North Face product I own. My North Face raincoat is now almost 30 years old–after a few lifetime warranty replacements. My North Face luggage is 25 years old and going strong. The same can be said for my North Face sleeping bag. Endurance and The North Face are one.

After you have watched Dean’s video. Then trot on over to The North Face TV. There you will find an abundance of multimedia advertising which also showcases the wonders of nature, the limits of human beings in nature, and some great gear to survive Mother Nature. (The video of the guy skiing just ahead of a huge avalanche is quite amazing. An avalanche right on your butt has to be a major incentive to remain upright and get to the bottom ASAP!)

Home page:  The North Face
Home page:  The North Face Endurance 50
Home page:  The North Face TV

 

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Duracell

Wednesday, 23 August 2006; 13:17

Okay, so batteries are inherently boring and don’t exactly set the world on fire. (Oops, I forgot about Dell’s laptop batteries.) The Distillery is very disappointed with the Duracell battery site. It is apparently unwired, except for boring Superman Returns trailers which can be found everywhere now and Duracell’s Grand Prix High Performance Racing. (When did Duracell hire the EverReady Energizer Bunny as its Grand Prix driver?) The game is not the best game discovered by The Distillery, but it kills time. You will have to register to play. (Just give anything; there’s no confirmation.)

Also, you might register for a $25,000 USD grand prize in the Duracell “Picture It!” promotion — if you can catch the animated graphic at the right moment. Now that’s a novel (a.k.a. stupid) design idea. Make the entry form a moving target and thereby the contest hard to enter. If you’re lucky, you may not even have a winner to whom the money can be awarded. Instead, you can keep it!

The Distillery cannot help but think that Duracell is completely missing the boat on this one. What target market(s) and/or demographic(s) both use the internet extensively and also have/use pocketfuls of battery-powered gadgets and gizmos? Duh! (The Distillery will let them figure the rest out now that they have a clue.) Okay, another hint: Who is buying iPods and digital video recorders and cameras? With that now being made obvious, there’s a marketing manager somewhere within Duracell who needs to be fired and replaced.

Home page: Duracell
Home page: Duracell Grand Prix High Performance Racing

Duracell battery logo graphic Duracell battery pack graphic

Stan Steams Fine Photography

Wednesday, 5 July 2006; 10:01

The name, Stan Steams, is very likely not at all familiar to you. However, at least one of his photographs is.

Interestingly, that photo lost winning the Pulitzer Prize by a single vote. Another photograph, that of Lee Harvey Oswald being shot by Jack Ruby, won that year. However, the photograph of a then very young John, Jr. saluting the caisson bearing his slain father is the one that has been reprinted countless times and is likely known even beyond the “Camelot” generation of baby boomers.

Stan Steams & LBJ -- 'John, Jr. - The Salute'

China Airlines & the Boeing 747-400

Friday, 9 June 2006; 18:25

One word comes to mind to describe this ad: Elegance. But, just what is being advertised? China Airlines or the Boeing 747-400? If my suspicions are correct, and seeing what many other firms are now doing, it is a loving and profitable relationship.

It is formally called co-branding. And quite frankly, this is one co-branding alliance that has produced a beautiful online marketing campaign. I love the option of sky colors. The music is perfect–both theme- and volume-wise. And, many of the still images are gorgeous. (Who did this ad? I wanna know!)

Can you spell O-l-y-m-p-i-c-s? Convince me otherwise than this being a ramp-up to the upcoming Olympic games in China. After seeing this ad, and even knowing the pleasures JAL, I’m definitely flying China Airlines and the 747-400 when given the opportunity.

A pointer: Do not click “Next” too quickly or you may miss some of the still images. And last, I love the tagline used in this promo for a magnificent plane: Still a miracle. Indeed, as airliners go, it is.

China Airlines graphic (plane) China Airlines graphic (plane 2)

Aramis: Webdesign – Printdesign – Photography

Friday, 9 June 2006; 12:05

So right, yet so wrong. That’s how The Distillery feels about the design house, Aramis. We are greeted with wonderful music and an elegant design, but then everything falls apart when one discovers navigating back to the site’s opening page is simply impossible. That is inexcusable, even for a site under development. Web and content designers, take note.

No image available from featured site. Sorry.
(Note: The Distillery will begin using its own image when no image is available from the featured web site. Expect commentary regarding this aspect of using Macromedia Flash exclusively for a site’s design sometime very soon.)

Canon

Friday, 26 May 2006; 14:46

Canon has taken an unusual approach to the online promotions of its products. I say unusual because its multimedia offerings are far from emotionally inspiring, but are downright clinical. It seems Canon does not want to sell you a camera as much as they want you to know how digital imaging equipment works.

Where is the passion stirred by great photography? Where are the emotional heartstrings at which old, faded photographs tug? Where is the vibrancy of color surrounding us as we go about our daily lives? And most of all, where are the pictures of babies?!

It seems Canon is entirely clueless about people almost invariably stating they miss photographs and other sentimental possessions the most following property losses in a major disaster. Those childhood, wedding, and ancestral photographs are the first items to be grabbed and saved when disaster looms.

Did not one senior executive at Canon (or its advertising agency/agencies) hear the laments of countless Hurricane Katrina victims who lost those items? Apparently not. Had the Kodak Brownie been invented and offered for sale by Canon, few people would have purchased one. And, it would not be the icon it is today.

Let us have a look at:

Compact Digital Cameras
Digital SLR Cameras
Digital Video Camcorders
Flatbed Image Scanners
Laserbeam Printers
Inkjet Printers
Network Digital MFPs
Semiconductor Exposure Equipment
X-ray Digital Cameras
LCD Projectors

slr camera video camcorder flatbed scanner inkjet printer lcd projector

Note: For Real Player versions of the above clips, visit: http://www.canon.com/technology/seihin.html

N70 (Nokia)

Thursday, 27 April 2006; 12:10

We find the Nokia N70 (WAP, cell phone, music player, micro-computer, camera, movie recorder/player) awaiting China’s billions — of citizens and Yuan.

N70 with Yahoo
Chinese currency

CASIO G’zOne TYPE-R

Monday, 24 April 2006; 15:48

CASIO G’zOne TYPE-R. Quite a mouthful, eh? Well, it’s a name worth speaking. This has to be one of the coolest looking phones/compasses/PDAs/cameras/clocks/kitchen sinks I have seen. And why is it that the very best Japanese gadgets never make it across the Pacific? (But yes, this site is entirely in Japanese. Should someone out there wish to help with a little translation, the assistance will not be turned away.) Even so, this is one very slick web site.

One other thing: Note the excellent 3-D effects obtained even when adhering to de facto standards (i.e., Macromedia Flash). CASIO’s message gets out even if one does not speak the language. The same cannot be said for Maserati’s attempt at 3-D.

G'zOne logo

fmx/06 (Film & Media eXchange) – “Racing Beats”

Monday, 17 April 2006; 19:06

fmx/06? Hotrodding jumbo airliners (that never leave the tarmac)? First, the promotional trailer, Racing Beats.

And now, the raison e’tre…

Started twelve years ago, fmx has grown into a leading event for digital creation. And it is still growing, attracting visitors from all over Europe as well as speakers from all over the world.

fmx is a platform for Animation, Effects, Games and Postproduction where experts exchange ideas, experiences and insights with visitors who share and understand their goals and aspirations. Production companies, animation studios, effect houses, game developers and postproduction facilities present this year’s finest achievements. Users, researchers, scientists, hard- and software vendors, debate new technologies and practical application. Creators, financial backers and distributors get together, exchange ideas and pitch projects. Graduates and freelancers meet companies looking for new talent. Artists and producers, decision makers and job starters, creators, managers, distributors and people who work in TV share their knowledge and learn from each other and celebrate with each other.

fmx06 random image

48 Hour Film Project (2006 Tour)

Monday, 17 April 2006; 10:16

Could you make a film in only 48 hours? I could not, but it appears many can–or at least can try. The 6th Annual 48 Hour Film Project is a different breed of contest best explained by its trailer. But for those of you who would prefer to read:

The 48 Hour Film Project’s mission is to advance filmmaking and promote filmmakers. Through its festival/competition, the Project encourages filmmakers and would-be filmmakers to get out there and make movies. The tight deadline of 48 hours puts the focus squarely on the filmmakers—emphasizing creativity and teamwork skills. While the time limit places an unusual restriction on the filmmakers, it is also liberating by putting an emphasis on “doing” instead of “talking.”

48 Hour Film Project

Hara Museum of Contemporary Art – Door to Art

Monday, 17 April 2006; 9:54

The Hara Museum of Contemporary Art in Japan offers internet users its Door to Art initiative which allows visitors to see behind the art to the artists themselves. Click on My Drawing Room for video clips about the artist Yoshitoma Nara and his works. And should you not speak Japanese, be certain to click on Caption in the video player’s controls for written English translations. Then, albeit not multimedia but still quite worth a look, click on Somewhere Land for a exhibition of the artist’s photographs.

Hara Museum Membership Card

“Earth From Above” (Fuji Film)

Tuesday, 21 March 2006; 20:33

Sponsored by Fuji Film and photographed by Yann Arthus-Bertrand, Earth From Above gracefully transports viewers to some of the world’s most interesting places. Enjoy the stunning photographs and soothing soundtrack.